HORED launches smart hotel system with AIOT, Synchronize with BAT strategy

Update Time:2019-03-28Play Number:1386

HORED one-stop smart hotel system solution, using a variety of technical solutions, combined with artificial intelligence, big data, Internet of Things, Internet platform, through the integration of hotel lighting, services, management control, security, door and window shade, audio and video entertainment system In order to achieve the interconnection and optimal utilization of resources, reduce labor and energy costs, and improve brand reputation and operational efficiency.

With the entry of BAT, smart hotels are almost well known in many related industries such as hotels and IoT. The capital market is also increasingly popular with smart hotels. In the investment and financing of the hotel industry in 2018, the investment and financing of smart hotels ranked first, accounting for 29%.

The construction of smart hotels is an inevitable trend. It can even be said that the technology companies represented by BAT have moved from the mobile Internet industry to the first chapter of the prosperity of the industrial Internet.

There are eight main reasons why smart hotels are so hot.

First, the hotel industry launched a new round of growth cycle
Domestic tourism exceeded 5.5 billion, an increase of 10.8%.
The number of inbound tourists exceeded 140 million.

According to statistics from the National Tourism Administration, the number of domestic tourists in the year of 2018 was 5.539 billion, an increase of 10.8% over the same period of the previous year; the total tourism revenue for the year was 5.97 trillion yuan, a year-on-year increase of 10.5%; preliminary estimates, the national tourism industry to GDP The overall contribution accounted for 11.04% of the total GDP. The number of inbound tourists was 140 million, a year-on-year increase of 1.2%. China has become the world's largest tourist destination country.

The hotel is an important part of the tourism industry. From this data, it can be seen that the hotel industry is in a rising stage with the development of the tourism industry, ushered in the golden decade. Since 2014, the ratio of hotel room supply in China has risen steadily. According to domestic hotel management data, a new round of growth cycle has started.

Second, 271 million middle-class families promote hotel consumption upgrade
33% of the world's middle class is in China
Mid-end hotel market consumer population 10% / year growth

The growth of the domestic middle class will become the main consumer of the mid-end hotel. China currently ranks first in the world in terms of middle class, accounting for 33%. Among them, the million-dollar rich world accounts for 5% of the world, providing strong consumption capacity support for consumption upgrades.
According to the "China Hotel Chain Development and Investment Report", the mid-end hotel has achieved good growth and presented a situation of blooming. As of January 1, 2018, the number of mid-end hotels was 3,519; the number of rooms was 403,337, and the number of rooms increased by 31.43%. According to McKinsey, by 2022, the number of Chinese middle class will increase from 174 million in 2012 to 271 million. In the future, the potential consumer groups in China's mid-end hotel market are expected to continue to expand at an annual rate of around 10%.

Consumer demand for technology, experience, scenes and customized hotel products is growing stronger, but the industry is still homogeneous and inefficient. At the same time as Tencent and Ali entered, many hotel head players are also beginning to informatize and intelligently explore.

Third, the middle-end VS mid-end, smart hotel into an investment hotspot
2018 investment and financing share is the largest smart hotel, accounting for 30%

The increase in the proportion of the middle class, consumption upgrades and high-end transfer have boosted the demand for mid-end hotels. Mid-end hotels have become a new investment hotspot in the market. The main brands in the mid-end hotel market have maintained good growth momentum. Compared with overseas hotels, the proportion of China's mid-end hotels and franchises still has room for improvement. The benchmarks for European and American hotels are high: medium: low ratio is stable at 2:5:3, China's mid-end hotels currently account for less than 30%. There is still room for improvement and the overall scale is expected to expand further. However, market competition will become more intense, and the trend of M&A cooperation is expected to continue. A new round of mergers or reorganizations is already in sight, and mid-end hotels have become hot spots for enterprises and capital competition.

According to the statistics of MobData Research Institute, the largest share of investment and financing in the hotel industry in 2018 is smart hotels, accounting for 29%.

Fourth, the giant wind outlets, the AioT Wisdom Hotel officially seated
Ali, Tencent, Baidu, Jingdong, Xiaomi·····

The construction of smart hotels has been different from the government in the past few years. With the application of AI, IoT, Internet and other technologies in the hotel scene, and the entry of major giants, the entire industry is now focusing on the smart hotel industry. .

Especially in 2018, Marriott, Intercontinental, Shangri-La, Junyi, China Life, Jinjiang, Home Inn and other hotel groups have launched new initiatives in smart hotels; commercial giants such as Tencent, Ali, Wanda and Suning rely on the power of capital and technology. Influx into the field of smart hotels. Wisdom hotels have become another slogan after the “smart city”.

· March 2015
Ali’s flying pig has taken the lead in launching the “Future Hotel” strategy to enter the smart hotel market.
· October 2016
Xiaomi actively deployed the hotel industry and joined hands with Hangzhou Shusheng Longjing Hotel to create a “Green Wisdom Hotel”.
· August 2017
Alibaba has officially launched the full-featured and large-scale implementation of “Future Hotel 2.0”.
· October 2017
Tencent launched the world's first QQ smart theme hotel.
· November 2017
Marriott Hotels Group has officially launched the "Future Room" project to create the ultimate room experience.
· December 2017
Hilton Hotels Group announced the launch of the "Connected Room", a smart room officially launched.
· July 2018
Baidu and InterContinental Hotels Group jointly created the first batch of AI smart suites officially.
· October 2018
Jingdong held a strategic conference in Beijing to announce the strategy of “Unbounded Hotels”.
· November 2018
Tencent handed over the Shangri-La Group to sign a strategic agreement to jointly build a smart hotel.
· December 2018
Ali Future Hotel Philippine House is thirsty and opened in Hangzhou.

Fifth. The stock market needs 100 billion yuan per year, 20%/year increment
10,782 national star hotels in 2018
Hotel chain room>2.4 million

According to the China Hotel Chain Development and Investment Report jointly released by China Hotel Association and Shanghai Yingdie Enterprise Management Consulting Co., Ltd., in 2017, the market size of national chain hotels is roughly 3.4 million. If you count individual hotels, probably 16 million rooms.

In 2018, there were 10,782 national star-rated hotels, 851 five-star hotels, 2,558 four-star hotels and 5,225 three-star hotels.
According to the statistics of the former National Tourism Administration, the market for intelligent renovation of hotel rooms in major cities across the country exceeds 100 billion yuan, and the number of hotels per year is still about 20%. The future application of intelligent systems in the hotel industry is very broad.

Sixth, saving hotel manpower and material costs
Save >20% energy costs and save between >50% of labor costs

Traditional hotel industry has always had problems such as data dispersion, staff redundancy, complicated processes, and high cost. Smart hotels build green, energy-saving, environmentally friendly and intelligent systems to save operating costs; self-help, faster and more accurate process management saves more than 50% of human and material costs.

According to statistics, smart hotel's energy-saving system can help hotels reduce energy costs by 20%. In the hotel's energy structure, electricity accounts for 60% to 70% of the hotel's energy mix, with lighting accounting for 33% to 43% of the hotel's energy mix. Lighting is the key goal of hotel energy efficiency. In the hotel front desk, activity room, corridor and other spaces, if the guest leaves, the lights are automatically turned off, and the air conditioner is automatically adjusted to a suitable constant temperature state. In the past, this was manually adjusted, and the guests generally did not adjust. In the smart hotel system, as long as the guest leaves the sensor, it can be done. This takes care of the good user experience and achieves the energy-saving effect.

According to the survey, the cost of the hotel's manpower is about 16% to 25% of the total cost. The reason for the large difference is mainly because the hotel has different grades. With the hotel's academic qualifications and professional quality requirements, the hotel manpower Resource costs are also rising.

In the smart hotel, guests can choose VR, 30 seconds self check-in, self-service reservation, self-service billing, and self-checkout/check-out/invoicing, reducing the sense of queuing waiting in line, smart hotel can reduce the number of service staff At the same time, effectively improve the quality of service to customers.

In addition, the smart hotel management system can record the device permission dynamics online, effectively prevent the phenomenon of flying orders, and use the big data to count customer usage habits, and also open different management software platforms to provide convenient and intelligent management methods to improve hotel management efficiency. 

7. Enhance customer acquisition and increase brand premium
Establish your own traffic channels to increase occupancy and net profit
Increase market competitiveness and brand premium ability

From the hotel reservation to the re-entry process, you can complete the hotel's new ecological service by simply using your mobile phone WeChat/APP. The Smart Hotel System allows customers who stay in the hotel to become fans of the hotel. Through online and offline integrated operations and services, enhance customer experience, improve customer satisfaction, and achieve strong links through marketing campaigns during and after check-in. Sexuality and stickiness, realizing the goal of hotel new, retaining, promoting and realizing, thus establishing its own traffic pool, reducing the dependence on OTA's traffic, improving the return rate of old customers and promoting the circle, thus improving the occupancy rate and net profit.

In the 24H smart experience, the coolest one is the wake-up service. In the morning, the sleeping guests will not be disturbed by the rushing, harsh alarm clock or telephone ring. Instead, the more natural wake-up mode is: the room is darker. The light is on, the humidifier is automatically turned on, the fresh air system is changing the wind, the sunshade curtain is automatically turned on by 20%, and the TV sets automatically play soft waves or bird songs, and the volume gradually increases from a minimum to 30%. The smart occupancy experience makes guests feel quick, simple and convenient at check-in. After staying, they feel safe, convenient and comfortable. They feel reluctant to leave the hotel and can't forget it after leaving for a long time, thus enhancing the brand value of the hotel and establishing a brand image.

According to statistics, at present domestic hotels still have a lot of room for price increases. Through advanced intelligent equipment experience, information management, quality service and multi-channel interaction, the hotel will continue to maintain a high occupancy rate, increase brand premium capacity and increase hotel investment income.

For traditional hotels, smart transformation can be tailored to their own needs, such as intelligently transform some rooms to meet the needs of young guests, and for new hotel brands, the concept of wisdom can be in the hotel It is implanted at the time of design, which will make the hotel guests' experience more perfect.

Eight, while reducing the open source, improve comprehensive income
Create a multi-category service platform and increase revenue sources

In terms of improving hotel profits, open source and throttling are inevitable topics, profit = income - expenses. In fact, in the operation of the hotel, saving a penny is much easier than making a penny. But the throttling should also be properly open source.

The cost of hotel operation generally includes eight categories of human resource costs, low-value consumables and washing costs, catering raw material costs, energy consumption costs, operation and management costs, investment costs, commodity costs and business taxes. Smart hotels can also increase revenues for hotels while reducing costs and managing them. According to the survey, catering revenue accounts for about 50% to 60% of hotel revenue, which shows the importance of catering cost control and revenue.

Smart Hotel relies on the strong stickiness of intelligent interactive platform, with mobile applications such as WeChat and APP, providing an interactive platform for merchants and consumers to attract target consumers and stimulate consumption. It can not only expand the consumption category of food and beverage, but also include audio and video entertainment. Various businesses such as living, good travel, and travel are able to provide customers with easy-to-access convenience services and increase their sense of freshness without increasing the cost, but expanding their income sources.

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